PRATIMA represents a style sensibility that
is bohemian, sleek and sexy.
ABOUT THE DESIGNER
Every piece in the collection is dreamed up by Toronto-based designer Pratima, a world traveler inspired by the sun-drenched beaches of her childhood and teens. Growing up in South America and, later, Miami, she delighted in the sultry summers, sand, and surf, and developed a creative, bohemian sense of style. As a lifelong fashion lover, Pratima first started creating her own tunics, dresses, and skirts as a passion project, originally selling the pieces privately to her circle of friends, and by word of mouth. But an Alaskan cruise in 2015 changed everything: While on vacation, Pratima kept receiving compliments on the outfits she had made, and her fellow travelers asked where they could get the clothes. The enthusiasm they showed sparked Pratima’s desire to bring her signature aesthetic to women everywhere. Today, she is deeply involved in the entire design process, from fabric sourcing to creating detailed patterns, choosing all the embellishments and collaborating with craftspeople.